Initially working with Nissan GB’s retail arm, the West Way Group, back in 2006, it was quickly recognised that best practice established for an individual in the group and indeed the whole West Way Group would naturally be good practice for the entire Nissan retail network.
The result, the launch of Contact Advantage’s first OEM Hub, back in 2009.
The launch of Nissan's New Retail Environment in 2014 and the need to support deskless showrooms resulted in the launch of Contact Advantage Showroom V8, as one of the earliest applications supporting a Windows Desktop version, Apple iPad or iPhone application enabling the user to select their choice of hardware platform depending on their different demands and environments.
This year, 2020, sees the launch of Contact Advantage Showroom V9 into the Nissan Retail Network, as the relationship continues to deepen and grow.
The V9 revision supports a wide range of Nissan integrations including RCI (Nissan’s vehicle finance organisation) and with plans underway to take a direct stock feed from the OEM’s national stock management system, to a single platform that aligns the OEM and Retailers requirements by delivering a single solution.
If you would like to know more about what the Contact Advantage portfolio of services can do for you, reach out to us and we will be happy to demonstrate the most sophisticated and transparent lead and reporting tool in the UK today.